In this day and age, most of us use, or at least have been in contact with, some form of social media. Whether its using twitter to follow your favourite celebrity, or keeping up-to-date with your friends on facebook, social media is everywhere. We can't even watch TV now without an obligatory twitter hash-tag being splashed over our screens during a program or advert break.
With so many of us now relying on social media to stay in contact with people we know (and even advertise products and services to people we don't), its hard to believe to that as recently as 10 years ago social media barely existed at all. One thing we can safely say is that its probably here to stay.
The influence social media is having on businesses and marketing is very clear and businesses which aren't utilising this sort of technology may risk getting left behind. From a recruitment point of view, social media is proving an invaluable tool to connect with both clients and candidates and allows "networking" on a much vaster scale.
However social media is not just useful for recruiters, job seekers can take advantage of the public platform. In particular, LinkedIn (a social networking site much like facebook but with a more professional approach) is being used more frequently as a resourcing tool. This allows potential candidates to be located and contacted more quickly and easily than ever.
Nevertheless, it is important that we don't forget the personal approach or we may risk conducting all business via email without meeting or speaking directly with a single person, essentially becoming islands in the workplace.
http://mashable.com/2013/11/20/social-changing-business/
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